Fast growing Los Angeles-based craft beer company continues its national expansion
through agreement with Great Lakes Wine & Spirits
LOS ANGELES – July 15, 2014 – Fireman’s Brew, a Los Angeles-based craft beer company founded by two firefighters, today announced a partnership with Great Lakes Wines & Spirits to distribute its award-winning beers throughout Michigan. Now, craft beer lovers across “The Great Lake State” will be able to enjoy Fireman’s Brew handcrafted beers at their favorite on-premise or off-premise locations. Michigan marks the fifteenth state that this rapidly growing craft beer brand has expanded into since 2012. Fireman’s Brew is now available in its home state of California along with Arizona, Nevada, Colorado, Nebraska, Iowa, Oklahoma, Illinois, Ohio, Kansas, Virginia, Rhode Island, New York, and Hawaii.
“We are excited to launch Fireman’s Brew in the great state of Michigan, and increase our distribution footprint throughout the Midwest,” said Rob Nowaczyk, founder of Fireman’s Brew. “2014 Continues to be another break-out year, and with our expansion into Michigan we are now one step closer in our goal of developing Fireman’s Brew into a national brand.”
Roger Baer, CEO of Fireman’s Brew added, “We are thrilled to partner with Michigan’s leading beverage distributor, Great Lakes Wine & Spirits, and look forward to working closely with their team to help build Fireman’s Brew throughout the market.”
Already one of the fastest growing craft beer brands in its home state of California, Fireman’s Brew newly expanded distribution network provides an opportunity for the company to reach thousands of on-premise and retail outlets across both the Upper and Lower Peninsula of Michigan. Through the agreement, Great Lakes Wine & Spirits will distribute Fireman’s Brew signature beers in 12-ounce bottle six-packs, twelve-pack samplers and kegs including:
Fireman’s Brew: Blonde (Pilsner-style Lager; 5% ABV)
Fireman’s Brew: Brunette (German-style Doublebock; 8% ABV)
Fireman’s Brew: Redhead (Amber Ale; 5.5% ABV)
“We’re honored to have the opportunity to launch Fireman’s Brew in Michigan,” commented Mark Knoll, General Sales Manager – Beer Division at Great Lakes Wine & Spirits. “Fireman’s Brew is a great addition to our expanding craft beer portfolio. With three great tasting beers, a compelling brand story and firefighter heritage, they’re a great fit for Michigan’s fast-growing craft market.”
Conceived by two Los Angeles-based firefighters after extinguishing a brushfire in the local mountains, Fireman’s Brew grew out of their vision to create a premium line of handcrafted ales and lagers that would quench their thirsts after an exhausting day on the firelines. Fireman’s Brew collection of micro-brewed beers are created using only the finest of all-natural ingredients to deliver bold, full-flavored, traditional tastes and easy drinking refreshment. In addition, the company is committed to giving back to the firefighter community upon which it was founded by donating a portion of company proceeds to the National Fallen Firefighters Foundation – the nation’s leading non-profit organization dedicated to honoring fallen firefighters and providing assistance to their surviving families.
For more information on Fireman’s Brew visit www.firemansbrew.com
About Fireman’s Brew:
Extinguish Your Thirst! with Fireman’s Brew, a premium line of micro-brewed beers created by two Los Angeles-based firefighters. Based in Canoga Park, Calif., Fireman’s Brew has quickly become one of the fastest growing craft beer brands in California and beyond. Created using only the finest of all-natural ingredients, Fireman’s Brew offers a selection of three microbrewed beers for off-duty refreshment. Originally created by firefighters for firefighters, Fireman’s Brew is committed to giving back to the firefighter community and donates a portion of its proceeds to the National Fallen Firefighters Foundation in Emmitsburg, Md. www.firemansbrew.com
About Great Lakes Wine & Spirits:
As the state’s leading distributor of alcoholic beverages including wine, beer and a wide variety of spirits and liquors, Great Lakes Wine & Spirits services all of Michigan’s 83 counties. Founded as a family business nearly 80 years ago, Great Lakes Wine & Spirits prides itself on providing an ever-escalating standard of innovation and customer service to its customers throughout the state. https://www.glwas.com