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Planned Obsolescence for Wine Nerds
The Chianti Classico Version Without going too far down a rabbit hole, in the 50’s and 60’s U.S. auto manufacturers practiced something called ‘planned obsolescence’ where they purposely built cars that were not too durable, thereby causing consumers to replace their cars/parts more quickly than could have been accomplished. As…
The Chianti Classico Version Without going too far down a rabbit hole, in the 50’s and 60’s U.S. auto manufacturers practiced something called ‘planned obsolescence’ where they purposely built cars that were not too durable, thereby causing consumers to replace their cars/parts more quickly than could have been accomplished. As lovers of capitalism, we sort of applaud the audacity. However, when Japan started shipping in better built cars—for less money—the jig was up, and the quality of U.S. built autos soared. Pertaining to wine, happily many, many in the trade these days pride themselves in having extensive technical and especially geographic knowledge about wine; any sales professional should know as much as possible about the products they sell, and wine is now no different. However,…
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