Great Lakes Wine & Spirits is a comprehensive beverage wholesaler, offering so much more than Wine, Spirits, and Beer. Our products also include wine preservation, water, and ready-to-drink beverages; take a look at what we have to offer. Your Sales Consultant can help you find what you need to enhance your business, today.
REIGNITING A LONG-FORGOTTEN AND NEGLECTED SECTOR OF THE DRINKS INDUSTRY
Fever Tree’s founders, Charles and Tim, working in different parts of the drinks business, had both spotted that premium spirits were growing quickly, fueled by consumers’ increasing awareness of the provenance of what they ate and drank. However, this growing interest in premium food and drink had seemed to neglect mixers, a crucial element of the drinks industry that remained flat. It struck them both as extraordinary that people were paying a good deal of money for a high-quality spirit yet had no choice but drown it with a poor-quality mixer.
CHARLES AND TIM SET OUT TO PUT QUALITY BACK INTO MIXERS
From the very beginning, Charles and Tim approached their business in a different way – there would be no compromise at Fever-Tree. Flavor and quality were of the utmost importance. This mindset led them on an 18-month adventure from the archives of the British Library to facing the wrong end of a Kalashnikov in the Democratic Republic of Congo and concluded with the launch of our Premium Indian Tonic Water in 2005, with the belief we still operate by today…
PIONEERING TO PRODUCE AN UNRIVALED DRINKING EXPERIENCE AT EVERY OCCASION
Since Fever Tree put the lid on its first bottle of Premium Indian Tonic Water, it hasn’t wavered in its single-minded mission to bring quality, flavor and choice back to mixers. Innovation remains at the heart of Fever-Tree and it’s developed a range of tonic waters that perfectly complement the varied flavor categories of gin. Fever Tree has found three incredibly diverse varieties of ginger that, together, create a remarkably deep, fresh and true taste, which Fever Tree has used to make a selection of ginger ales and ginger beer. Our story is about going to the ends of the earth in pursuit of the best and, the most exciting thing is, we’ve only just scratched the surface.
DEMOCRATIC REPUBLIC OF CONGO
Quinine is the key ingredient that creates the gentle bitterness in tonic water. Our name was chosen as it is the colloquial name for the cinchona tree, the bark of which produces quinine. After discovering early 17th century references in the British library, Charles and Tim located the only remaining plantation of original Cinchona Ledgeriana trees (known locally as ‘fever trees’) which produce some of the highest quality quinine in the world, located in the Democratic Republic of Congo. For Charles and Tim, there was no other option but to source Fever-Tree’s quinine from this area.
Disclaimer: Availability of products provided by Great Lakes Wine & Spirits varies by county. Please contact your Sales Representative or our office for additional information.