With a full-time staff of several educators, our in-house training is on-going. We now have 88 salespeople and managers who hold Society of Wine Educators certifications in various categories as well as a couple of other certifications: Certified Educator of Wine (CWE), Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS), several certified Beer Servers (the first level of the Cicerone program) and even a Certified Sake Professional (CSP). Of course, we will happily share our knowledge with you and your staffs as you see fit: we have found once one has abundant knowledge, there is a desire to share it.
As a ‘consultative’ sales organization, it is our duty to:
- Assure that our staff is sufficiently knowledgeable to help you grow your business (though we strive to be more than sufficient; we want to be the industry standard)
- Help you educate your staff so they too are adequately informed and can help you help your customers. No distributor in Michigan does more education & training than Great Lakes Wine & Spirits.
Everyone has wine; we have all the rest too. Our goal is to help you grow your business.